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William Hill logo

William Hill

WHG (International) Limited · Since 1934
Part ofEvoke plc
GoldEditor's choiceUKGC #38934

Iconic British bookmaker now under Evoke plc — deep casino library and exclusive Playtech-branded titles, but the £19.2m UKGC fine in 2023 means safer-gambling controls deserve extra scrutiny.

UKGC verified
Editor tested
Real-money tested
0.0/10
Our score
Visit William Hill Data refreshed 1mo ago
Welcome bonus6.7Good
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#ad. 18+. Gamble responsibly — BeGambleAware.org. Full operator T&Cs apply · Our full breakdown & rating

Play Now

Bonus terms — fairness check

Fair terms

No high-risk clauses flagged in the terms we hold — standard, player-friendly wording.

Auto-flagged from the operator's own bonus terms (quoted verbatim) — not legal advice. No flag means our checks found none in the terms we hold, not that the terms are perfect. Always read the full T&Cs.

Player rating
1.2/5
7,000 player reviews · 1 of 10 sources we check
Complaints logged
~33
Approx., public complaint trackers · 1 of 10 sources
Withdrawal speed
48h
Average
Min deposit
£10
Min withdraw £10
10 sources cross-referenced·Refreshed 1 month ago
How we research

Scorecard

Derived from live data
Trust29/100
Payouts65/100
Variety100/100
Value80/100
What's good
  • +1,500+ games including exclusive Playtech-branded jackpots
  • +Long-established UKGC track record (continuously licensed since 2007)
  • +Strong responsible-gambling tooling with GAMSTOP, deposit limits, and reality checks
  • +iOS app rated 4.2/5; reliable mobile experience
  • +Backed by Evoke plc — well-capitalised parent group
What's not
  • −Record £19.2m UKGC fine (2023) for safer-gambling and AML failures
  • −40× wagering on welcome bonus is stricter than many smaller rivals
  • −Bank-transfer withdrawals can take 1-3 days vs e-wallets
  • −No crypto or alternative payment methods
  • −Interface feels dated next to mobile-first newer brands like LeoVegas

Our verdict

William Hill is one of the longest-running gambling brands in the UK, dating to a Park Lane betting shop in 1934. The online casino sits inside the Evoke plc group (formerly 888 Holdings, which acquired William Hill International in 2022) and shares its UKGC operating company, WHG (International) Limited (account #38934).

On the casino product, the library is one of the deepest on the UK market: roughly 1,500 games across slots, table games, live dealer, video poker and bingo. The exclusive Playtech-branded "Age of the Gods" jackpot network and Buffalo Blitz are signature draws. Live casino is comprehensive, payment methods are mainstream (no crypto), and the welcome flow is straightforward.

The trust picture is more mixed. typical low scores for big UK casinos but worth noting. More importantly, the UKGC issued a record £19.2m fine in March 2023 for social-responsibility and AML failures, on top of an earlier £6.2m settlement in 2018. The group has since published a remediation plan, and editorial visits in 2025-26 show meaningfully better KYC and deposit-limit prompts than 2022 — but the historic pattern is on the record.

Bottom line: William Hill remains a credible mainstream choice with the deepest Playtech library on the UK market and reliable payouts. Players considering it should set deposit limits at signup, complete KYC upfront to avoid withdrawal delays, and read the welcome-bonus 40× wagering terms carefully.

Customer support

Live chat
24/7 available
Email response
~4h average
Email address
support@williamhill.com
Phone
+44 800 169 0182
Languages
English
Visit help center

Mobile & technical

iOS app
4.2 / 5 on App Store
Android app
3.9 / 5 on Google Play
Mobile site
Optimised
SSL
Let's Encrypt Authority
Two-factor auth
Available
Geolocation
Enforced (UK only)

William Hill FAQ

Is William Hill a scam?
No — William Hill is not a scam. It holds a licence from the UK Gambling Commission (account #38934), the UK's statutory gambling regulator, which legally requires it to keep player funds protected, verify player identity, pay out legitimate winnings and submit to audits. That doesn't make any operator flawless — slow withdrawals and strict bonus wagering are common complaints right across the UK industry — but a UKGC licence is the baseline that separates a regulated casino from an actual scam. See the Trust & Safety tab for William Hill's full compliance record.
Is William Hill safe to play at?
William Hill is licensed by the UK Gambling Commission (account #38934), which is the UK's statutory regulator for online gambling. UKGC licensing requires segregated player funds, mandatory identity verification, responsible-gambling tools and adherence to the LCCP. Our editorial score for William Hill is 8.0/10, derived from the same formula we apply to every operator.
When was William Hill launched?
William Hill has been operating since 1934 — that's 92 years in the UK market. The operator is part of Evoke plc, which also runs 4 sister brands. Operator longevity is one of the trust signals our editorial team factors in.
Has William Hill ever been fined?
Yes — William Hill's operating entity has been subject to 2 UKGC regulatory actions on our record (2018, 2023), totalling £25.40m in published fines. Full details, dates and source links are in the Trust & Safety tab. Note that regulator action against an operator's licensee can apply across multiple brands run on the same licence.
Who is William Hill best suited to?
Our editorial team tags William Hill as best for editors choice based on the strengths in their game library, payment methods and bonus structure. That doesn't mean it's the right pick for everyone — try our AI Advisor with your specific priorities (deposit size, preferred games, payment method) for a tailored recommendation.
How many games does William Hill have?
William Hill's library has approximately 1,000 games, including around 800 slots and 100 live dealer tables. Game counts are approximate — operators don't publish authoritative totals, so we round to a conservative floor sourced from multiple UK comparison sites.

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William Hill sister sites

Other casino brands operated by Evoke plc — the same UKGC-licensed parent group behind William Hill.

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Mr Green
Swedish-origin slots specialist now under Evoke plc — 1,500+ slots from boutique studios, slick green-themed UX, Trustpilot 3.9/5. The slots hunter's pick.
8.0
888 Casino logo
888 Casino
Veteran online casino now under Evoke plc — solid game library, exclusive in-house titles, demo play available. £9.4m UKGC fine in 2022 is in the past but on the record.
7.8
C
Reviewed by
ChipChecked Editorial · Editorial team
Last reviewed: 28 May 2026

18+ only. T&Cs apply. Gambling can be addictive — please play responsibly. BeGambleAware.org.